Online Sellers Advantage

Introducing Online Seller Advantage


Sellers count on you to make their property stand out among all the homes for sale.
Online seller Advantage (OSA) provides you with a powerful marketing edge and adds a whole new dimension to your expertise. Our technology was designed to position you as an online expert; to give you added power by guiding sellers with meaningful insight and demonstrating your ability to expose there listing to bonafide buyers.

Discover how OSA can help you win and convert prospective clients...then automatically maintain and market your listing with industry exclusive functionality:


Win Listings.
Showcase Prudential Real Estate and Relocation Services' tech savvy seller support with customized Listing Presentation Report profiling online buyers interest in you prospective seller's home. Use the Customer for Life feature to email prospective sellers information about their neighborhood to pique interest and maintain contact.

Maintain and Service Your Listings.
Deliver detailed activity reports to seller summarizing online buyers interest level and search behavior specific to your clients property. you have the freedom to control whether to deliver reports personally or automatically on a weekly or daily basis from your email address.

Market Your Listings.
Make your listing properties stand out. Our exclusive benefits for OSA users only include a unique Pru ID that connects interested buyers with online property details. Schedule on Open HOuse and the dates and times automatically display with property details; email alerts are sent automatically to buyers who have an interest in the property.


With OSA All Your Listings Are Featured Properties

Online Seller Advantage helps your properties get noticed.
Every OSA user listing is marketed as a Featured Property in Search Results and Property Details on PrudentialRealEsate.com. That means more attention and more online traffic.

With tools like Online Seller Advantage, now is a great time to be a Prudential Real Estate and Relocations Services sales professional. OSA brings you the Brand strength, marketing clout, and technological capabilities of Prudential Real Estate and Relocation Services to empower sellers like never before.

OSA Feature Properties can be highlighted by distinctive sign riders, with exclusive Pru ID's, which connect prospects directly to complete listing details. So buyers don't have to hunt through numerous search results and competitive listings.

Plus, The Pru ID can be used in all property marketing material such as property brochures, email marketing campaigns and neighborhood farming campaigns.

Subscribing To OSA.
Become on OSA user for FREE. Sign up online and see all that OSA has to offer.

How To Get Started.
Visit PREA Center to learn more and register. You can also email onlineselleradvantage@prudentialproperties.com for more information or if you have questions. 

OSA Exclusive Features Help You Win More Listings

Online Seller Advantage gives you a compelling set of online marketing tools that blend seamlessly with traditional offline real estate selling strategies.
When you present OSA to home sellers, you'll quickly stand apart from your competitors.

- Only OSA user listings are marketed as Featured Properties.
- Only OSA users can promote their listings with the sign rider and Pru ID
- Only OSA users can deliver to their sellers daily or weekly email updates of online activity on their listings, branded with the sales professional's name and contact information. These emails also include timely reports of all MLS activity near the seller's property.

New to OSA

Customer For Life.
The latest addition to OSA is Customer for Life, created to help you stay in touch with past buyers and sellers and promote your value to potential customers. 

Customer for Life provides your database of customers with information on the real estate market surrounding their home.

Similar to the emails OSA generates for your listings, Customer for Life sends and email from you with a link to timely Neighborhood Activity Reports of all MLS online activity near their property These reports will tell your customers what prospective buyers in their neighborhood are seeking. The report includes new listings that have come on the market plus listings that have changes status and price.

Of course, the report contains your photo and contact information.

Whether or not your database of customers is currently ready to buy or sell real estate, everyone is interest in what's going on in their area. Keeping your name in front of them with pertinent valuable information will help make your their real estate professional of choice when they are ready.